This Policy explains how Ideal Direct Ltd complies with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre-GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations). This Policy will explain areas of our website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA & PECR are adhered to.
Additionally, it will explain the use of cookies or software, advertising or commercial sponsorship from third parties and the download of any documents, files or software made available to you on this website. Further explanations may be provided for specific pages or features of this website to help you understand how we, this website and its third parties interact with you and your computer/device in order to serve it to you. Our contact information is provided if you have any questions.
We and this website comply with the DPA (Data Protection Act 1998) and already complies with the GDPR (General Data Protection Regulation) which comes into effect from May 2018.
When consulting the website www.idealdirect.co.uk (hereinafter referred to as “the Website“), certain information relating to your browsing may be recorded in “cookie” files installed on your terminal (computer, tablet, mobile phone or any other internet-optimised device).
These cookies are issued by Ideal Direct Limited (hereinafter referred to as Ideal Direct) in order to facilitate your navigation of this website, for audience measurement purposes and so that you can interact with any social and/or digital modules on the Website (e.g. LinkedIn, Facebook, Twitter, etc.).
This Policy allows you to understand what a cookie is, what its role is, and how to configure its operation.
A cookie is a text file which, thanks to your browser software, is deposited in a dedicated space on the hard disk of your device when you visit a site or view an advertisement. It contains several data such as the name of the server that deposited it (server of the site you visit), an identifier in the form of a unique number and possibly an expiration date of the cookie.
Cookies allow its issuer to recognise the user’s terminal with which it is registered and to collect information relating to its navigation on the websites.
The “cookies” essential to the operation of the Website: they enable the storage of information entered in forms, manage and secure access to reserved areas (registration or access to your account, requested service, etc.).
Functional cookies: they allow you to adapt the presentation of the Website to the display preferences of your terminal (language used, display resolution, etc.) and thus personalise your access to the Website.
Analytical cookies (or “audience measurement cookies”): they anonymously collect traffic data in order to establish statistics and traffic volumes (number of visits, pages viewed, etc.) and to know the use of the elements that make up this Website (sections and pages consulted, etc.) allowing Ideal Direct to monitor and improve the quality of its services. Thus, this Website uses Google Analytics, a website analysis service provided by Google Inc. (“Google”) which enables us to analyse the use of the Website by its users.
Social cookies: they allow you to interact with the social modules on the Website (e.g. LinkedIn, Facebook, Twitter, etc.).
The cookies are stored on your device for as long as it is necessary for the fulfilment of the purposes described above. In particular:
Your choice, both consent and/or refusal, relating to cookies is kept for a period of 6 months (after this period we will ask you again to choose how you wish to manage your cookies on our Website).
When you choose to contact us, we may collect:
When you browse our websites, we may collect and/or monitor:
We need to process your personal data so that we can manage and improve on the services you require such as, information about our company and assisting you with any enquiries you make.
We use your data to contact you and provide assistance regarding our services, for example by phone, email or post or by responding to social media posts that you have directed to us.
Ideal Direct reserves the right to modify or supplement this privacy policy due to any changes or additions to the applicable Data Protection Regulations.
Any modification of this privacy policy will, in any case, be available once published on our Website.
We, Ideal Direct Ltd, aim for complete transparency and openness regarding access to your personal data and uphold your rights to amend this at any time. If you are concerned that any of the details we hold on you are inaccurate, please write to us at the below address and we will be happy to change them.
Unit B1/B2 Knights Park,
Knight Road,
Rochester, Kent
ME2 2LS
Alternatively you can email sim@idealdirect.co.uk
Overview of the GDPR – General Data Protection Regulation
Data Protection Act 1998
Privacy and Electronic Communications Regulations 2003
The Guide to the PECR 2003
Last updated: 13 July 2023